Over the past few weeks it has been my honor to work alongside former colleague Fred Wyman in fundraising efforts for a new scholarship named in honor of faculty who taught in the TV Production/Television and Digital Media Production program at Ferris State University.
The opening image of our TVP/TDMP Emeriti Scholarship webpage
In January, I began research into the possibility of forming an endowed scholarship that would be given to TDMP students based on need and their academic success. Eventually, with consultation with many people at the university, we decided that the best course of action was to “aim for the sky” and create an endowed scholarship. This would require us to raise $12,500 which the university would then match.
As part of the fundraising campaign, I bought a domain name tdmpscholarship.com and forwarded it to the university’s fundraising website. I also redesigned that page to include a number of pictures, html formatted information, and embedded videos.
A screenshot from the TVP/TDMP Emeriti Scholarship Campaign Fundraiser launch video featuring the founders of our TVP program.
I also wrote a screenplay that would serve as a 1 minute campaign launch video. After reaching out to a good friend from college (also a TDMP graduate) Dave Bisson, we worked together to create the voice over for the commercial. He also recorded a short on-camera piece that would be used in the finish video to showcase our graduates’ successes.
With a few days of editing, I was able to launch the video on Facebook, Instagram, Twitter, and TikTok and we will continue to post videos from alumni to create interest in donating to the scholarship…did I mention you can donate now? Just go to tdmpscholarship.com. You can also watch the fundraising campaign video below.
